Landing pages for estate agents
Landing page design for estate agents, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For estate agents
What it means in your trade.
A single-purpose page suits an agent for one campaign: a spring valuation push, a landlord campaign ahead of new regulations, a new branch opening, a new homes development you are selling, or a leaflet drop in a particular area. The page shows the offer, evidence and one route to act.
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It gives a leaflet, letter or ad a distinct destination, so you can see how many valuations that single campaign produced.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
How can an independent agent compete with online agents?
By showing what a local agent does that an online model often does not: accompanied viewings, a named negotiator, chasing the chain, and local sale evidence. The website should explain your fee and what it includes, and let vendor reviews make the case. Being clear about value is more persuasive than trying to match the lowest headline fee.
How do we get more vendor reviews?
Ask at the point of completion, when the vendor is most grateful, and make it easy with a direct link. Reviews that mention the sale, the communication and the price achieved are the most persuasive to other sellers. The website can display a selection from vendors and landlords specifically, so prospective clients see comments from people like them.
Should property management have its own section?
Yes, if you manage properties. Landlords want to know how you handle maintenance, inspections, deposits, arrears and compliance, and what each service level costs. A separate section with its own fees and enquiry route speaks to them directly and stops the lettings side being lost behind the sales pages.
Also for estate agents
Landing page design for estate agents
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.