Landing pages for groundworks
Landing page design for groundworks, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For groundworks
What it means in your trade.
A single-purpose page could target self-builders, explaining foundations, drainage and services connections, for sharing in self-build groups or at events. Another could promote driveway and drainage work to homeowners in spring.
Read moreShow less
A capability statement page for main contractors, summarising accreditations, plant, crew sizes and sector experience, is useful to send with tender returns or introduction emails. Each has one purpose, one audience and one enquiry route, so nobody reading it has to work out which part applies to them.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Will procurement teams look at my website?
Often, yes. A website cannot replace a tender return, but assessors and main contractors commonly look a firm up while scoring a bid. A site that matches what you submitted, with the same accreditations, projects and capacity, backs you up. Out-of-date information or a broken site creates doubt at exactly the wrong moment.
What should a self-builder be able to find on my site?
What groundworks includes on a typical plot, what you need from them to price (drawings, engineer's details and any site investigation), how you work with their builder or architect, and rough timings. Self-builders are often nervous about foundations and drainage, and clear guidance makes you the obvious call.
Do I need a separate site for domestic work?
Usually not. One site with clear routes works: commercial clients go to capability and accreditations, homeowners go to driveways, drainage and extension footings. A homepage that is clear about both, letting each group go straight to its section, avoids confusing either without splitting your effort across two sites.
Also for groundworks
Landing page design for groundworks
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.