Local SEO for groundworks
SEO for groundworks, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For groundworks
What it means in your trade.
Searches for groundworks are specific: “groundworks contractors”, “drainage contractors”, “foundations for extension”, “driveway groundworks”, “soakaway installation”, “groundworks for self build”. What that needs is a capability page for each of those, with photos and scope, and a clear statement of the area you cover.
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The Google Business Profile helps with domestic and smaller commercial searches, set up with the right categories and project photos. Commercial clients find groundworkers through relationships and supply chain portals more than search, so SEO here is about being credible and easy to find by name, and picking up specific searches for the jobs you want.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for groundworks
Made for your trade.
Every trade asks something different of its website. For a groundwork, these are the parts built in.
- Capability pages for the work you want more of, such as foundations, drainage, driveways, kerbing or highways, each with photos and scope.
- Projects arranged by sector, with the scope of work, programme and any constraints described.
- An accreditations section listing the schemes you hold, with membership numbers where appropriate.
- An enquiry form that accepts drawings and site plans and asks for location and programme.
- A page for self-builders explaining what groundworks cover and what you need from them to price.
- Your Google Business Profile set up with the correct categories and service area.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Will procurement teams look at my website?
Often, yes. A website cannot replace a tender return, but assessors and main contractors commonly look a firm up while scoring a bid. A site that matches what you submitted, with the same accreditations, projects and capacity, backs you up. Out-of-date information or a broken site creates doubt at exactly the wrong moment.
What should a self-builder be able to find on my site?
What groundworks includes on a typical plot, what you need from them to price (drawings, engineer's details and any site investigation), how you work with their builder or architect, and rough timings. Self-builders are often nervous about foundations and drainage, and clear guidance makes you the obvious call.
Do I need a separate site for domestic work?
Usually not. One site with clear routes works: commercial clients go to capability and accreditations, homeowners go to driveways, drainage and extension footings. A homepage that is clear about both, letting each group go straight to its section, avoids confusing either without splitting your effort across two sites.
Also for groundworks
SEO for groundworks
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.