Google Ads for interior designers
Google Ads management for interior designers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For interior designers
What it means in your trade.
Ads rarely suit high-end interior design, because a paid click seldom comes from someone ready to commission a whole scheme. Where they can make sense is a specific, lower-commitment service, such as a paid consultation or an e-design package, tested on a small budget once tracking is live.
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Exclude jobs, courses, degree, free, software and DIY terms, which attract students and hobbyists. Send the campaign to a page about that one service with a clear price or starting point and a short form. Judge it on consultations booked, and stop it quickly if the numbers do not justify it.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for interior designers
Made for your trade.
Every trade asks something different of its website. For an interior designer, these are the parts built in.
- Project pages that tell each story: the brief, the constraint, the key decisions and the finished result, with before shots and plans where you have them.
- A page explaining how you charge and how procurement works, with or without figures.
- A consultation enquiry form asking about rooms, the type of project, timing and a budget band.
- Separate pages for local full-service projects and any remote or e-design service you offer.
- Your Google Business Profile set up for the studio, with project photos and the areas you work in.
- Tracking on enquiries and calls, so you can see which pages and referral sources lead to consultations.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Do I need a website if clients find me on social media?
Yes. Social media shows your style, but people usually check the website before hiring you, to see complete projects, understand the process and find out how you charge. Without that, a follower has no easy way to move from admiring your work to booking a consultation. The website makes that step simple.
Should I offer a remote design service on my website?
If you offer one, give it a page of its own. Remote clients want to know what they receive, how the process works without a visit, and how it is priced. Keeping it separate from local full-service work lets each page speak to the right client and reach people well beyond the area you can visit in person.
Should I show press features and awards?
Yes, where they are genuine and recent. A magazine feature or an industry award reassures clients who are about to commit a large sum. Show them with the publication name and date, link to the article where possible, and place them near the enquiry route rather than on a separate page nobody visits.
Also for interior designers
Google Ads management for interior designers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.