For interior designers and design studios
Interior designer websites that explain the fee as well as the look
People considering an interior designer are usually unsure what one actually does day to day, how they charge, and whether their project is big enough to be worth your time. A beautiful portfolio does not answer any of those questions, and the enquiries stall on them.
How you charge is the question nobody asks out loud
Interior designers charge in very different ways: hourly, a fixed design fee, a percentage of the project, a fee plus a margin on furnishings, or a mix. Prospective clients know this vaguely and find it unsettling. Many would rather not enquire than risk an awkward conversation about money.
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A plain page explaining how you work and how you charge, even without figures, removes that barrier. Say what the design fee covers, how procurement works, whether trade discounts are passed on, and at what point costs are agreed. Clients who read it arrive at the first call already comfortable, and the ones who were never going to afford you quietly go elsewhere.
Editing the portfolio like a magazine
Most design studio websites show too many projects with too little context. Twenty rooms in a grid, all beautifully lit, tell a visitor you have taste; they do not tell them what you did. Fewer projects, each presented as a short story, do far more.
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For each one: what the client wanted, what was difficult about the space, the decisions you made and why, and the finished result, ideally with a before shot and a plan. That is what a prospective client is really buying, which is judgement, and it is what makes your work distinguishable from a mood board anyone could assemble.
- The brief, in a sentence or two, in the client's terms
- The constraint: a dark room, a tight budget, a listed building, a young family
- Two or three decisions that solved it, with detail shots
- The finished space, the before, and a plan where it helps
Qualifying on budget without sounding precious
A designer who takes on whole-house schemes wastes a lot of time on enquiries for a single cushion-and-curtain refresh. Saying “our projects typically start from” a figure you are comfortable with, or offering a smaller consultation service for clients who are not ready for a full project, filters enquiries without turning anyone away rudely.
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The enquiry form can help too: rooms involved, whether it is a renovation or a refresh, timing, and a budget range with sensible bands. Clients expect to be asked, and asking early is kinder than a long first meeting that goes nowhere.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
They found you on Instagram and checked the website second
For many studios, the first contact is a social post or a saved image. The website is the second look, where a curious follower decides whether you are a serious business to hire or an attractive feed to scroll. That changes what the site needs to do: less inspiration, which they have already seen, and more proof, process and practical detail.
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Keep the site consistent with your feed in tone and imagery, but let it do the jobs the feed cannot: explain the service, show complete projects, answer the fee question and make enquiring easy.
A local studio with clients further afield
Search for an interior designer is partly local, since many clients want someone who can visit and manage trades, and partly not, because design can be delivered remotely as online consultations or e-design packages. If you offer both, the site should say so, with separate pages for each. A local page and a Google Business Profile for the studio cover nearby searches; a remote service page can reach clients anywhere in the country.
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Reviews are harder to gather when you have a handful of large clients a year, so ask every one, at the moment of the reveal when they are happiest. A few detailed reviews on your profile, echoed on the site, count for more than dozens of one-liners.
Show homes, hospitality and the commercial brief
Commercial clients such as developers dressing show homes, restaurants, hotels and offices buy design differently from homeowners. They care about programme, budget control, durability and working alongside contractors. If you want that work, a separate page written in their language, with relevant projects, will reach them better than a residential portfolio. Paid search rarely suits high-end design, so for most studios the site's job is to convert referrals and social visitors, with ongoing care keeping new projects and press appearing as they happen.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for an interior designer’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should an interior designer publish fees on their website?
Explain how you charge, even if you do not publish figures. Clients are often unsure whether designers charge hourly, a fixed fee or a percentage, and that uncertainty stops them enquiring. A clear page describing your fee structure, what it covers and how purchasing works makes the first conversation comfortable. A “projects typically start from” figure also helps filter out work that is too small.
How many projects should be in an interior design portfolio?
Fewer than most studios show, presented properly. A handful of strong projects, each with the brief, the challenge, the key decisions and the finished result, say more about your judgement than a grid of every room you have ever photographed. Add before shots and plans where you have them. Clients are hiring your thinking, so show the thinking alongside the photographs.
Is a website still necessary if my clients find me on Instagram?
Yes, because the website is where a follower decides whether to hire you. Instagram shows taste, but it rarely explains the service, the fee structure, the process or what a complete project looks like. People who find you there often check the website before making contact, so the site should give them the practical detail and confidence the feed cannot.
Can one website serve local clients and e-design clients elsewhere?
Yes, with a separate page for each. Local clients want to know you will visit and manage the work, so a page about your area and full-service projects suits them. Remote clients want to know how online design works, what they receive and how it is priced. Keeping them apart lets each page match what that client is searching for.
Do interior designers need Google Ads?
Usually not at first. High-end design is mostly won through referrals, social media and reputation, and a paid click rarely comes from someone ready to commission a whole scheme. The better first investment is a site that converts the visitors you already get. Once calls and enquiries are tracked, a small test on a specific service, such as e-design, can show whether ads would pay.
Where to next
Also for interior designers:
Related trades we build for:
Interior Designer websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.