Google Ads for restaurants
Google Ads management for restaurants, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For restaurants
What it means in your trade.
For most restaurants, paid clicks are a small part of the picture, because diners decide close to the meal and lean on maps and reviews. Ads earn their place for bookings with a longer lead time: Christmas parties, Mother's Day, private dining, wedding rehearsal dinners and set-price events. Bid on those occasion searches in your area, and exclude recipes, jobs, delivery apps and chains you are not.
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The ad should land on the page for that occasion, with the menu, the price per head and a way to book or enquire. Sending paid clicks to a homepage means the diner has to hunt for what the ad promised, and many will not bother.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for restaurants
Made for your trade.
Every trade asks something different of its website. For a restaurant, these are the parts built in.
- Your menus written as real web pages, split into lunch, dinner, Sunday and set menus, with dietary markings you can keep up to date.
- Your existing booking system placed on the site so the table can be booked without leaving your pages.
- A page for private dining, group bookings and celebrations, with capacities, set menu options and a short enquiry form.
- Your Google Business Profile set up with the right categories, hours, menu link and booking link, matching the website.
- Photos arranged to show the room, the bar and the food, compressed so the pages still load quickly on mobile data.
- Structured information about cuisine, price range, hours and location, so search engines and AI assistants can describe the restaurant accurately.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
We rely on review sites. Does our own website still matter?
Review sites are where many diners find you, but they show everyone else alongside you and you do not control what appears there. Your own site is the one place where the menu, the hours, the booking button and the story of the restaurant are exactly as you want them. It is also what Google and AI assistants read to check the facts about you.
Should we show allergen information on the website?
It helps. Many people booking for a group are checking on behalf of a guest with an allergy or a dietary need, and they want reassurance before they book. The site can mark dishes clearly and explain how the kitchen handles allergens, while pointing people to speak to staff on the day. The details come from you, since you know your kitchen.
Can we sell gift vouchers through the website?
Yes, where you already use a voucher service or payment provider, the site can link to it or hold its purchase button on a dedicated page. Vouchers sell mostly around Christmas, Mother's Day and Valentine's Day, so the page can be brought forward on the homepage at those times. If you do not sell them online yet, the page can take enquiries.
Also for restaurants
Google Ads management for restaurants
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.