Google Ads for surveyors
Google Ads management for surveyors, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For surveyors
What it means in your trade.
Ads can make sense for surveyors because buyers need a survey quickly and are ready to instruct. Bid on survey types with your area, such as building survey or party wall surveyor, within the distance you travel. Exclude jobs, courses, qualifications, land surveying if you do not offer it, and cheap or free valuation searches.
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The ad should land on the page for that survey type with the price guide and quote form visible. Buyers who are comparing quotes in one sitting do not search around for a form. Tracking form submissions and calls first shows whether the ads bring instructions.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for surveyors
Made for your trade.
Every trade asks something different of its website. For a surveyor, these are the parts built in.
- A page for each survey level you offer, explaining in plain terms what it covers and who it suits.
- A quote form asking for property address, type, age, value and deadline, so you can reply with a price.
- A page setting out the areas you cover and the property types you know well.
- Surveyor profiles with photos, RICS membership and specialisms.
- Separate pages for commercial surveys, party wall matters and valuations if you offer them.
- A downloadable sample report, anonymised, so buyers see what they will receive.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should RICS regulation be on the homepage?
Yes. Buyers often do not know which surveyors are regulated and which are not, and seeing it stated plainly near the top reassures them. Explaining briefly what regulation means for the client, such as standards of work and a complaints route, is more useful than a logo alone. Each surveyor's individual qualifications can go on their profile.
Can the website take instructions outside office hours?
Yes. Buyers often look for a surveyor in the evening after an offer has been accepted. A quote form that asks for the property details, survey level and deadline lets them start the process then, and you can reply with a price the next morning. It can also explain what happens next, which reduces follow-up calls.
Should party wall and commercial work have separate pages?
Yes. A homeowner planning an extension who needs a party wall surveyor, a commercial landlord and a first-time buyer all have different questions and use different words. Separate pages mean each one sees what applies to them, and each page can be found by people looking for that service specifically.
Also for surveyors
Google Ads management for surveyors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.