Local SEO for surveyors
SEO for surveyors, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For surveyors
What it means in your trade.
Buyers search for survey types and questions: Level 2 survey, Level 3 building survey, homebuyer survey, what does a building survey include, party wall surveyor, chartered surveyor near me. The groundwork is a page for each survey type and service, clear explanations of the differences, a page for the areas covered and a Google Business Profile with the right categories and service areas.
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Reviews from buyers that mention clear explanations and speed are persuasive. What is realistic is being clearly described for the surveys you offer where you work. Panel sites compete hard for generic searches. Accurate, detailed pages answer the questions buyers type and give search engines something to use.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for surveyors
Made for your trade.
Every trade asks something different of its website. For a surveyor, these are the parts built in.
- A page for each survey level you offer, explaining in plain terms what it covers and who it suits.
- A quote form asking for property address, type, age, value and deadline, so you can reply with a price.
- A page setting out the areas you cover and the property types you know well.
- Surveyor profiles with photos, RICS membership and specialisms.
- Separate pages for commercial surveys, party wall matters and valuations if you offer them.
- A downloadable sample report, anonymised, so buyers see what they will receive.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Should RICS regulation be on the homepage?
Yes. Buyers often do not know which surveyors are regulated and which are not, and seeing it stated plainly near the top reassures them. Explaining briefly what regulation means for the client, such as standards of work and a complaints route, is more useful than a logo alone. Each surveyor's individual qualifications can go on their profile.
Can the website take instructions outside office hours?
Yes. Buyers often look for a surveyor in the evening after an offer has been accepted. A quote form that asks for the property details, survey level and deadline lets them start the process then, and you can reply with a price the next morning. It can also explain what happens next, which reduces follow-up calls.
Should party wall and commercial work have separate pages?
Yes. A homeowner planning an extension who needs a party wall surveyor, a commercial landlord and a first-time buyer all have different questions and use different words. Separate pages mean each one sees what applies to them, and each page can be found by people looking for that service specifically.
Also for surveyors
SEO for surveyors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.