Local SEO for upholsterers
SEO for upholsterers, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For upholsterers
What it means in your trade.
Upholstery customers search by job: upholsterer near me, sofa reupholstery, chair re-covering, antique chair restoration, traditional upholstery, commercial seating upholstery, often with a town. The groundwork is a page for each type of work, before and after project pages naming the piece and the area, and a clear statement of your collection area.
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The Google Business Profile needs the right category, recent photographs of completed work and reviews that mention what was done. Realistic progress for a workshop usually comes first on specialist terms like antique or traditional upholstery, which can draw customers from further away, and on the local near-me searches around the workshop.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for upholsterers
Made for your trade.
Every trade asks something different of its website. For an upholsterer, these are the parts built in.
- A before and after gallery grouped by type of work, such as antique restoration, modern re-covers and commercial seating.
- A photo-based quote form asking for pictures from several angles, rough measurements, the state of the seat and a postcode.
- A fabric page covering pattern books, customer-supplied fabric, typical quantities and fire safety requirements.
- Collection and delivery details shown high on each page, with the area you collect from and any charge.
- A page for commercial and hospitality upholstery, with relevant projects and a direct enquiry route.
- Your Google Business Profile set up for the workshop or collection area, and tracking on calls and forms.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Is it wise to turn away pieces that are not worth doing?
Usually, yes. Saying openly that a budget sofa with a chipboard frame will cost more to redo than to replace loses you a small job and earns trust in everything else you say. Setting out which pieces repay the work, such as solid hardwood frames, antiques or furniture with family history, helps the right customers see the value first.
Is commercial upholstery worth a separate page?
If you want that work, yes. A pub or restaurant owner needs hard-wearing contract cloth, the job fitted around trading hours and a firm date for getting the seats back. A page showing booths or bench seating you have already done proves you can cope with the volume, and the same venue tends to call again when the seating wears.
How should I show my collection and delivery service?
High up on each page, with the villages and towns you collect from and whether there is a charge. Very few people can get a three-seater into a car, so this question comes before price. If pieces can also be dropped off, add the workshop address, the hours someone is there and where to park or unload.
Also for upholsterers
SEO for upholsterers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.