For takeaway owners
Takeaway websites that bring the second order back to you
The apps are good at finding you new customers and expensive at keeping them. A takeaway website has one job worth paying for: making it easy for someone who enjoyed last Friday's order to place the next one with you directly.
The apps find the first customer. The website keeps the next one.
Delivery apps take a commission on every order, and they hold the customer relationship: the name, the order history and the next promotion that nudges them towards someone else. That is a fair trade for a customer who had never heard of you. It is a poor one for a regular who orders every week and would happily ring you or order direct if it were just as easy.
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For most takeaways a website does not replace the apps, and it is not worth pretending it does. What it gives you is a direct route for regulars and locals, and somewhere for the leaflet in the bag, the sticker on the box and your Google listing to send people that is yours rather than a marketplace's.
Collection, delivery, postcodes and the minimum order
The first question on a takeaway site is not what is on the menu. It is whether you deliver to me, how long it takes, and whether there is a minimum. Answer that near the top of the page: the postcodes or areas you cover, delivery charges if they vary with distance, the minimum order and any collection discount. If you only do collection, say it plainly so nobody feels misled halfway through ordering.
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Opening times belong right beside it, including the kitchen's last order time if that differs from when the door shuts. A takeaway that stops cooking at half ten but lists eleven will keep taking calls it cannot fill.
Phone orders, order links and one tap from the menu
There are three common ways to take an order that is not through the apps: by phone, through a direct ordering service that usually charges a subscription or a per-order fee rather than marketplace commission, or at the counter. The website should make whichever you prefer the easiest thing on the screen. If phone orders suit your kitchen, the number becomes a large button that dials in one tap. If you use an ordering service, the button goes straight to your menu on it.
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Either way, calls and order clicks from the site are recorded. After a few weeks you can see how many orders the website started, and weigh that against what the apps cost you, using your own numbers rather than anyone's sales pitch.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
A menu that survives the next price rise
Ingredient and energy costs move, and takeaway prices move with them. A menu that lives in a photo of the printed leaflet is wrong the day prices change. Written as text, grouped the way people order, with meal deals and set menus near the top, it stays accurate, loads fast on a phone in a dark car park and can be read by search engines.
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Allergen information matters more for takeaways than most food businesses, because the customer is not at the counter to ask. For food ordered at a distance, the Food Standards Agency's guidance is that allergen information must be available before the order is completed and again when it is delivered. The simplest honest approach is a clear note on the menu page telling customers how to get allergen details before they order, alongside any dishes you mark.
Open until eleven, and does Google agree?
Late-night searches are where takeaways live, and they are where a wrong closing time hurts most. Your Google Business Profile needs the right hours, including later nights at the weekend and changes for bank holidays, plus an order link that goes to your own route if you have one rather than an app listing. Recent photos of real dishes, shot from above in decent light, help more than a logo.
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Reviews are read quickly and judged on patterns: food arriving hot, portion sizes, delivery times, whether the phone was answered. Short replies to the complaints show the next customer that someone is paying attention. If your food hygiene rating is good, display it on the site; customers can look it up anyway, and it is better they see it on your page.
Adverts that only run while the kitchen is open
If you run paid search, the rules for a takeaway are simple. Only show adverts in the hours you can take an order. Keep the radius to the area you deliver to. Send clicks to the menu with the order button at the top. Count calls and order clicks, because an advert that brings plenty of visitors and no orders is paying for browsing.
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For many takeaways the better first spend is not an advert at all. It is making sure the leaflet, the box and the Google listing all point to one clear website address, so the second order has somewhere to go.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a takeaway business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Can my takeaway website take orders without paying app commission?
A takeaway website can send customers to whichever direct route you choose. If you take orders by phone, the number becomes a one-tap button on every page. If you use a direct ordering service, the site links straight to your menu on it; those services generally charge differently from the delivery apps, so compare them on your own order volumes. What matters is that regulars have an easy route to you.
Do I have to show allergen information on my takeaway website?
Food ordered by phone or online counts as distance selling, and Food Standards Agency guidance says allergen information must be available before the order is completed and when the food is delivered. Before ordering, it can be given in writing on the menu or by phone. Whatever you choose, the website should tell customers clearly how to get allergen details, and your local authority can confirm your approach.
Should I come off Just Eat, Deliveroo and Uber Eats?
Most takeaways should not leave the delivery apps, and certainly not all at once. The apps bring customers who would not otherwise find you. The point of a website is to make sure your regulars and locals have a direct route, so repeat orders can reach you without marketplace commission. Once tracking shows how many orders the site starts each week, you can decide how much you rely on the apps using your own figures.
Will a website get my takeaway into the map results?
A position in the map results cannot be promised. Local results weigh distance from the searcher, relevance and how well known the business is, which includes reviews, so your Google Business Profile is set up properly and linked to the site. The website supports it with clear information about what you cook, where you deliver and when you are open, which is what search engines and AI assistants need to describe you accurately.
Who updates the menu when prices go up?
On Growth Care, you send the new prices or dishes and they are changed for you, within a fair monthly allowance and without an invoice for each update. For a takeaway that is not a nice extra. A price on the website that no longer matches the till turns into an argument on the doorstep, and a dish you have dropped leads to a disappointed customer and a bad review.
Where to next
Also for takeaways:
Related trades we build for:
Takeaway websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.