Google Ads for takeaways
Google Ads management for takeaways, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For takeaways
What it means in your trade.
Ads for takeaways only make sense in narrow windows, because orders are impulsive and the apps dominate. If you test them, run them only during opening hours, on busy nights, within your delivery radius, for your cuisine plus delivery or collection. Exclude recipes, jobs, supermarket brands, the delivery apps' names and cuisines you do not cook.
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The click must land on your menu with the order button or phone number in view straight away. If the ad sends people to a homepage with a slideshow, they return to the app. Tracking calls and order clicks first is what shows whether the spend was worth it.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for takeaways
Made for your trade.
Every trade asks something different of its website. For a takeaway, these are the parts built in.
- The full menu as text on the page, by category, with prices, spice levels and dietary markings that are simple to change.
- A tap-to-call number and your direct ordering link placed at the top of every menu section.
- A delivery page listing the areas you cover, minimum order, charges and typical times, with collection details.
- A section explaining how allergens are handled and how to tell you about an allergy when ordering.
- Your Google Business Profile set up with the right categories, hours and ordering link, matching the website.
- Structured information about cuisine, hours and delivery areas so search engines and AI assistants can describe you accurately.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Is it worth giving a discount for ordering direct?
That is your decision, but if you do, the website is where it should be stated clearly, near the menu and the order button. Customers who find you on an app often do not know they can order direct. A short line explaining that ordering direct supports the shop, and what they get for it, gives them a reason to switch next time.
What should the website say about allergens?
It should explain how customers tell you about an allergy, how your kitchen handles allergens and which dishes contain what, where you have that information. Food businesses must be able to give allergen information to customers, including for delivery orders, so having it written down on the site is sensible. The details must come from you, and they need updating whenever recipes change.
Do we need photos of every dish?
No. A few good photos of your most popular dishes, taken in decent light, do more than a gallery of every item. They should be real food from your kitchen, so what arrives looks like what was shown. Photos are compressed so the menu still loads quickly for someone ordering on a phone with weak signal.
Also for takeaways
Google Ads management for takeaways
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.