Google Ads for accountants
Google Ads management for accountants, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For accountants
What it means in your trade.
Ads can make sense for accountants because a client can stay for many years, but generic searches are crowded with national and online firms. They work best targeted at a client type or deadline, such as self-assessment help in the weeks before the January deadline, or accountants for landlords or contractors. Exclude jobs, training, qualifications, free, software tutorials and HMRC helpline searches.
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The landing page should match the ad: a self-assessment page with how you work, a fee guide and a short form. Tracking calls and form submissions first shows whether an ad brought in clients worth their cost.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for accountants
Made for your trade.
Every trade asks something different of its website. For an accountant, these are the parts built in.
- A page for each client type you want more of, such as sole traders, landlords, limited companies or contractors, explaining what you do for them.
- A fees page that sets out how you charge, with starting prices or packages if you choose to publish them.
- A team page with photos, qualifications and professional body memberships for each accountant.
- A switching page that explains how moving from another accountant works and what the client needs to do.
- An enquiry form that asks about business type, turnover band and services needed, so you can prepare for the first call.
- Your Google Business Profile set up with the right categories and services, matching the website.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Do Google reviews matter for an accountant?
They matter more than many practices expect, because a prospect choosing an accountant they have never met looks for signs of how others found you. Reviews that mention responsiveness, clear explanations and help at deadlines are persuasive. The site can show a few and make leaving one easy, while respecting client confidentiality in what is displayed.
How do we show our qualifications and memberships properly?
Near the top of the homepage and on each accountant's profile, with the body named in full and what the membership means in plain words. Prospects may not know the difference between the bodies, so a short line explaining that the practice is regulated or supervised, and by whom, is more useful than a row of logos with no context.
Can the website make switching accountant feel easier?
Yes. Many business owners stay with an accountant they are unhappy with because they think moving is complicated. A page explaining the steps, what you handle with the previous accountant and when it is best to switch removes that worry. A clear link to it from the homepage and the enquiry form often matters more than any other page.
Also for accountants
Google Ads management for accountants
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.