For accountancy practices
Websites for accountants who want more of the right clients
Most accountancy websites list the same services in the same order: accounts, tax, payroll, VAT. A business owner comparing three practices cannot tell them apart, so they choose on price or on whoever answered the phone. Your website should make the choice easier by being clear about who you are for.
Landlords, contractors, tradespeople: a page for each client you want
The practices that do well online usually say who they work with. A landlord with four buy-to-lets, a contractor working through a limited company, a builder who has just registered for VAT and a cafe owner with six staff all have different worries and search in different words. A page written for each of them, in their language, does more than a services list ever will.
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It also filters. If you do not want sole traders arriving with a carrier bag of receipts in January, a site that speaks clearly to limited companies and landlords will draw fewer of them, without you having to turn people away on the phone.
Fixed monthly fees, published or not
A lot of small business owners prefer a fixed monthly fee to an hourly bill, and want some idea of it before they call. Publishing starting prices by client type, such as sole trader, limited company or landlord, is the clearest way to give them that. If you would rather not, explain how pricing works, what is included, and that the fee is agreed before work starts.
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Either way, show what the fee covers. Year-end accounts, the tax return, VAT returns, payroll, bookkeeping, a named contact and how quickly emails are answered are what people compare. Vagueness here reads as a bill waiting to grow.
Switching accountant is easier than clients think, so say so
Plenty of people looking for an accountant already have one. They are unhappy with slow replies, surprise bills or a practice that has outgrown them. What stops them moving is the fear that switching is complicated. It usually is not: the new practice sends a professional clearance request, the old one hands over what is needed, and the client carries on.
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A short page explaining how you handle the switch, step by step, including the timing around year-end and filing deadlines, removes the biggest objection your best prospects have. It is also the kind of specific, practical page that gets read to the end.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
The weeks before 31 January
Self Assessment changes the picture every year. From late autumn, sole traders and landlords start looking for help with their tax return, and in January the searches turn urgent. Some practices want that work and some have no capacity for it. The website should reflect your decision: a clear Self Assessment page with a price and a cut-off date for new clients, or a plain note that this year you are only filing returns for existing ones.
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Paid search follows the same calendar. If you advertise, January is when demand is sharpest and competition fiercest, and adverts for one-off returns attract a different client from adverts for ongoing limited company work. Track calls and forms separately for each, because their value to the practice over a few years is very different.
Letters after the name, software badges and a real face
A prospective client wants to know who will actually look after them, whether that person is qualified, and whether you use the software they already have. Show named people with photos and their qualifications, whether ICAEW, ACCA or CIMA. Partner badges for software like Xero, QuickBooks or FreeAgent answer a practical question for anyone already using one of them.
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Reviews on your Google Business Profile count for more than accountants tend to assume. Business owners do read them, and a review saying a named person sorted a problem quickly is worth more than any claim you can make about service. Ask after a good outcome, such as a smooth first year-end, while the client still feels it, and quote the best on the relevant service page.
Making Tax Digital, explained calmly
Making Tax Digital for Income Tax began phasing in from April 2026 for sole traders and landlords above an income threshold, and many of them have questions they are typing into Google and into AI assistants. A practice that explains plainly who it affects, what changes and how you help gives those searches somewhere to land. The same goes for any question clients ask you again and again.
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Those pages need keeping accurate as rules and thresholds move, which is part of what ongoing care is for. The site structures your services, qualifications and client types so search engines and AI tools can read them; what an assistant recommends is its own decision, and a clear site at least means your practice is described correctly.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for an accountant’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should an accountancy website show its fees?
Usually, yes, at least as starting prices by client type, because small business owners want a rough figure before they call. If you would rather not publish numbers, explain how fees work, what is included, and that you fix the price before work starts. Either approach beats silence, which tends to read as a bill that will grow once the client has signed.
Is it worth writing about Making Tax Digital on my website?
Yes, if you write for the clients you want. Sole traders and landlords affected by Making Tax Digital for Income Tax are searching for plain explanations, and a clear page saying who it applies to, what changes and how you help can bring in the right enquiries. Keep it accurate as thresholds and dates change, and avoid generic articles that could sit on any practice's site.
Do Google reviews matter for an accountant?
More than many practices expect. People choosing an accountant read reviews for signs of responsiveness and clear communication, which are hard to prove any other way. Ask satisfied clients at a natural high point, such as after a smooth year-end or a resolved letter from HMRC, and reply to each review briefly. The best can then be quoted on the matching service page.
Is Google Ads worth it for an accountancy practice?
It can, provided you separate the two kinds of demand. One-off tax return searches peak around January and bring lower-value, often last-minute work. Searches for ongoing accountancy for a limited company or a property portfolio are steadier and worth more per client. Run them as separate campaigns, send each to its own page, and track calls and forms from each so you can see which spend builds the practice.
Can an accountant's website filter out clients I do not want?
Yes. Pages written for the clients you want, a starting price, and an enquiry form that asks about business type and rough turnover all quietly discourage poor fits. So does a clear line about capacity, such as not taking new Self Assessment clients after a certain date. You should see fewer enquiries you have to turn down, and more from people who already understand how you work.
Where to next
Also for accountants:
Related trades we build for:
Accountant websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.