Landing pages for accountants
Landing page design for accountants, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For accountants
What it means in your trade.
A single-purpose page suits an accountant for one campaign: self-assessment returns before January, help for landlords with Making Tax Digital, a fixed-price package for new limited companies, or year-end support for a particular sector. The page explains who it is for, what is included, the price or how it is set, and one way to get in touch.
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It gives an email to your network, a partner referral or an ad a single destination, so you can see what that push brought in.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Do Google reviews matter for an accountant?
They matter more than many practices expect, because a prospect choosing an accountant they have never met looks for signs of how others found you. Reviews that mention responsiveness, clear explanations and help at deadlines are persuasive. The site can show a few and make leaving one easy, while respecting client confidentiality in what is displayed.
How do we show our qualifications and memberships properly?
Near the top of the homepage and on each accountant's profile, with the body named in full and what the membership means in plain words. Prospects may not know the difference between the bodies, so a short line explaining that the practice is regulated or supervised, and by whom, is more useful than a row of logos with no context.
Can the website make switching accountant feel easier?
Yes. Many business owners stay with an accountant they are unhappy with because they think moving is complicated. A page explaining the steps, what you handle with the previous accountant and when it is best to switch removes that worry. A clear link to it from the homepage and the enquiry form often matters more than any other page.
Also for accountants
Landing page design for accountants
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.