Local SEO for accountants
SEO for accountants, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For accountants
What it means in your trade.
People search for accountants by need and client type: accountant for sole traders, landlord accountant, small business accountant, self-assessment help, bookkeeping services, contractor accountant, and increasingly questions about Making Tax Digital. The groundwork is a page for each client type and main service, clear information about areas you cover and whether you meet in person, and a Google Business Profile with the right categories and services.
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Reviews and properly explained qualifications both help prospects trust a firm they have never met. What is realistic is being clearly described for the clients you want. Online firms compete hard on generic searches. Specific pages for specific clients give search engines a better reason to show you for the searches that fit your practice.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for accountants
Made for your trade.
Every trade asks something different of its website. For an accountant, these are the parts built in.
- A page for each client type you want more of, such as sole traders, landlords, limited companies or contractors, explaining what you do for them.
- A fees page that sets out how you charge, with starting prices or packages if you choose to publish them.
- A team page with photos, qualifications and professional body memberships for each accountant.
- A switching page that explains how moving from another accountant works and what the client needs to do.
- An enquiry form that asks about business type, turnover band and services needed, so you can prepare for the first call.
- Your Google Business Profile set up with the right categories and services, matching the website.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Do Google reviews matter for an accountant?
They matter more than many practices expect, because a prospect choosing an accountant they have never met looks for signs of how others found you. Reviews that mention responsiveness, clear explanations and help at deadlines are persuasive. The site can show a few and make leaving one easy, while respecting client confidentiality in what is displayed.
How do we show our qualifications and memberships properly?
Near the top of the homepage and on each accountant's profile, with the body named in full and what the membership means in plain words. Prospects may not know the difference between the bodies, so a short line explaining that the practice is regulated or supervised, and by whom, is more useful than a row of logos with no context.
Can the website make switching accountant feel easier?
Yes. Many business owners stay with an accountant they are unhappy with because they think moving is complicated. A page explaining the steps, what you handle with the previous accountant and when it is best to switch removes that worry. A clear link to it from the homepage and the enquiry form often matters more than any other page.
Also for accountants
SEO for accountants
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.