Google Ads for contract cleaners
Google Ads management for contract cleaners, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For contract cleaners
What it means in your trade.
Ads can suit contract cleaning, because each contract is worth a lot over its term. Bid on sector and service terms, such as office cleaning contractors or school cleaning services, in the area you can supervise. Exclude jobs, vacancies, domestic, house cleaning, end of tenancy, products, supplies and courses, which attract people who will never sign a contract.
Read moreShow less
Send clicks to the matching sector page with a site survey form. Because the sales cycle is long, track enquiries through to surveys and contracts before judging the spend.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for contract cleaners
Made for your trade.
Every trade asks something different of its website. For a contract cleaner, these are the parts built in.
- Pages for each sector you serve, such as offices, education, healthcare, retail and industrial, each describing how cleaning is organised there.
- A compliance section with your accreditations, insurance levels and policies, ready for a buyer to check.
- A quality page explaining supervision, audits, reporting and how issues are resolved.
- A site survey request form that captures building type, size, cleaning hours and current arrangements.
- A downloadable capability statement or company overview, updated as your details change.
- Your Google Business Profile set up with commercial cleaning categories and the areas you serve.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should the site survey request form ask?
Enough to prepare a useful visit: building type and approximate size, the hours cleaning can happen, current arrangements, any specialist areas such as washrooms, kitchens or clinical rooms, and when the current contract ends. The end date on its own helps you plan the follow-up properly.
Should we mention our environmental practices?
If you have real ones, yes. Some buyers include sustainability questions in tenders: products used, waste handling, water use and travel between sites. Describe what you actually do, and mention an environmental management certification if you hold one. Vague green claims without detail do more harm than saying nothing at all.
How do facilities managers find a new cleaning contractor?
Through referrals, procurement frameworks, tender portals and search. Whichever route they take, a look at your website is part of checking you over. The site should give them what they need in that visit, meaning sectors, compliance, the quality process and a clear next step, without having to call first.
Also for contract cleaners
Google Ads management for contract cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.