Websites for contract cleaners
Commercial cleaning websites that get you onto the shortlist
A contract cleaning deal is bought by an office manager, a facilities manager or a procurement team, and they often shortlist on paper before anyone visits a site. Your website is part of that paperwork: it has to answer the compliance questions, show the sectors you already clean, and make a site survey easy to request.
Three kinds of buyer sign cleaning contracts
The office manager of a fifty-person firm, the facilities manager for a portfolio of sites and the procurement officer at a school trust all buy commercial cleaning, and each reads your website looking for something different. A site written for one of them tends to lose the other two.
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- The office or practice manager wants reassurance and ease: someone local, reliable, easy to reach, who will not need chasing. They decide quickly and often on the strength of a site visit.
- The facilities manager wants process: how you supervise, audit, report and cover absence across several sites, and who their single point of contact will be.
- The procurement team wants documents: accreditations, insurance levels, policies and references, usually to fill in a supplier questionnaire before they will talk to you at all.
The compliance page procurement reads first
Put every accreditation and policy on one page, with what each one covers and when it was last renewed. Depending on your sectors, that might include CHAS, SafeContractor or Constructionline, ISO 9001 and ISO 14001, BICSc training for your operatives, COSHH assessments, employer's and public liability insurance with the level of cover, right to work checks, and enhanced DBS checks for staff in schools and healthcare. If you are an accredited Living Wage employer, say so, because some buyers, particularly in the public sector, ask for it.
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Keep it current. A certificate that expired last spring sitting on your website is worse than no certificate at all, because it tells the buyer nobody is watching the detail, which is precisely what they are paying you to do.
Switching cleaners without the chaos: mobilisation and TUPE
Most commercial clients already have a cleaner. What stops them switching is fear of the handover: a week of bins not emptied, an unfamiliar team with the alarm codes, staff transferring under TUPE and nobody sure of their hours. Your website can take that fear apart before the first meeting.
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Write out how a new contract starts. The site survey and specification, the TUPE consultation if staff are transferring, key and alarm handover, induction and site-specific training, the first week's supervision and the first formal audit. Buyers who can see a plan for the changeover are far more willing to leave an incumbent who is merely adequate.
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Proof that the cleaning actually happens
A cleaning contract is judged on the days nobody is watching. Show how you know it was done: scheduled quality audits with scores, supervisor visits, how clients report a problem and how quickly you respond, and how absence is covered so a sick cleaner never means an uncleaned office. Explain key-holding and alarm procedures, and whether you work early mornings, evenings or during the day.
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Case studies should be organised by sector: offices, schools, surgeries and dental practices, retail, industrial units, communal areas in residential blocks. Many contracts do not allow you to name the client, and that is fine. "A three-storey office for a professional services firm, cleaned every evening, with a monthly periodic deep clean" is still convincing, and it tells a similar buyer you know their kind of building.
Search, ads and LinkedIn for a business-to-business cleaner
Commercial buyers search for the service and the building: office cleaning, contract cleaners, school cleaning contractors, commercial cleaning company. Sector pages give each of those searches a specific landing place. If you also offer domestic cleaning, give it a clearly separate section, or a separate site, because a mixed homepage pulls in household enquiries and looks less serious to a facilities manager.
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Paid search can pay for itself here, because one contract is worth a year or more of invoices. The risk is domestic intent leaking in, so exclude cleaning jobs, house cleaning, end of tenancy and similar searches, and send clicks to a survey request rather than the homepage. Judge the ads on surveys booked and contracts won. Your Google Business Profile matters mostly for smaller local clients, and a review from a business is rare enough to be worth asking for. Many decision-makers will also look you up on LinkedIn, so make sure the company page tells the same story.
A site survey request that captures the contract
The enquiry form should ask what the building is used for, its approximate floor area, the number of washrooms and kitchens, how often cleaning is needed and at what times, any specialist requirements such as clinical areas or food preparation, and when the current contract ends. That last question matters more than it looks: it tells you whether this is a job for next month or next year. Offer a downloadable capability statement for buyers who need something to circulate internally, and keep the case studies and certificate dates fresh. With ongoing care, a renewed certificate or a new sector page is a quick message to us.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a contract cleaner’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Which accreditations should a commercial cleaning website display?
Show whichever you genuinely hold: CHAS, SafeContractor or Constructionline, ISO 9001 and 14001, BICSc training, and insurance with the level of cover. Add DBS checking if you clean schools or healthcare sites, and Living Wage accreditation if you have it. Put them together on one compliance page with renewal dates, and keep that page current, because procurement teams check it.
Should I keep domestic and commercial cleaning on the same website?
You can, but separate them clearly. Commercial buyers want compliance, supervision and contract detail; householders want trust and simple prices. A homepage that tries to do both tends to attract household enquiries and look less capable to a facilities manager. Give commercial cleaning its own section with its own navigation, or its own website if it is most of your turnover.
Can I show case studies if my contracts do not let me name clients?
Yes. Describe the building, the sector, the size, the schedule and the problem you solved, without naming the client. Buyers care more about whether you have cleaned a building like theirs than about a logo. If a client is willing to be named or give a short quote, ask them directly and get their approval in writing before it goes on the site.
Do Google Ads work for contract cleaning companies?
They can, because a single contract is worth a lot over its term. The risk is paying for clicks from people looking for cleaning jobs or a house cleaner, so a careful list of excluded search terms matters as much as the keywords. Send ads to a site survey request, track what happens next, and judge the spend on contracts won rather than clicks.
Where to next
Also for contract cleaners:
Related trades we build for:
Contract Cleaner websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.