Local SEO for contract cleaners
SEO for contract cleaners, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For contract cleaners
What it means in your trade.
Buyers search commercial cleaning, office cleaning, contract cleaners, school cleaning, washroom services and industrial cleaning, often with a town or area. The groundwork is a page for each sector and service, clear information on the region you cover, a Google Business Profile with commercial categories and a proper business address, and reviews or testimonials from business clients where they will give them.
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Realistically, national contractors and procurement platforms will keep appearing in these results. Groundwork makes sure a buyer looking locally finds a credible contractor with the detail needed to shortlist you.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for contract cleaners
Made for your trade.
Every trade asks something different of its website. For a contract cleaner, these are the parts built in.
- Pages for each sector you serve, such as offices, education, healthcare, retail and industrial, each describing how cleaning is organised there.
- A compliance section with your accreditations, insurance levels and policies, ready for a buyer to check.
- A quality page explaining supervision, audits, reporting and how issues are resolved.
- A site survey request form that captures building type, size, cleaning hours and current arrangements.
- A downloadable capability statement or company overview, updated as your details change.
- Your Google Business Profile set up with commercial cleaning categories and the areas you serve.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
What should the site survey request form ask?
Enough to prepare a useful visit: building type and approximate size, the hours cleaning can happen, current arrangements, any specialist areas such as washrooms, kitchens or clinical rooms, and when the current contract ends. The end date on its own helps you plan the follow-up properly.
Should we mention our environmental practices?
If you have real ones, yes. Some buyers include sustainability questions in tenders: products used, waste handling, water use and travel between sites. Describe what you actually do, and mention an environmental management certification if you hold one. Vague green claims without detail do more harm than saying nothing at all.
How do facilities managers find a new cleaning contractor?
Through referrals, procurement frameworks, tender portals and search. Whichever route they take, a look at your website is part of checking you over. The site should give them what they need in that visit, meaning sectors, compliance, the quality process and a clear next step, without having to call first.
Also for contract cleaners
SEO for contract cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.