Growth Care for opticians
Growth Care for opticians, so someone answers when it breaks.
£149 a month, optional. Cancel any time, with a month's notice. It covers hosting, updates, the changes you want made, and a monthly check that enquiries are reaching you, because a contact form can stop sending without anyone noticing.
What is included
Exactly what you get.
Hosting, SSL, backups and software updates handled
The small changes you want made, handled within the plan
A monthly check that forms, click-to-call and WhatsApp all still work
Uptime and speed monitored, so you hear about problems before a customer does
No minimum term, and if you stop, you keep the site
Not included. Ad spend is paid to Google directly and sits outside the plan. New pages as you grow are covered; a whole new section of the site is agreed with you first.
Built for opticians
Made for your trade.
Every trade asks something different of its website. For an optician, these are the parts built in.
- A clear explanation of NHS and private examinations, eligibility and fees, written for the UK nation you practise in.
- A page for each specialist service you want more of, with who it suits, what the appointment involves and the fee.
- Frame brand pages with photos from your own shelves and a price range, checked against each supplier's rules on images.
- Team profiles with GOC registration for optometrists and dispensing opticians.
- Online booking linked from your practice system, and your Google Business Profile completed with accurate categories and hours.
- Tracking on bookings, calls and enquiries, so you can see which pages lead to appointments.
What it costs
£149 a month.
Growth Care looks after the site after launch. The site itself is yours outright; Growth Websites start at £1,400, one-off.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I have to take Growth Care?
No. The website is yours outright at £1,400 whether or not you ever pay another penny. Growth Care is there for owners who would like someone else to handle hosting and changes.
What counts as a change?
Prices, photos, opening hours, a new service, a member of staff, a review to add. If it turns into a whole new section of the site, we will tell you before doing it.
Can the site show the equipment we have invested in?
Yes, and it is worth doing. Explain each piece in plain words: what it does in an examination, who it is used for and whether it costs extra. Avoid suggesting any scan will catch every problem; describe it as part of a thorough examination instead. Real photos of your own consulting room help far more than manufacturer images.
We have two practices. How should the website handle that?
One site with a page per practice: address, hours, parking, team, services and booking for each, connected to its own Google Business Profile. Patients find the right door, and you keep one brand and one set of fees to maintain. If services differ between the two, each page says so plainly.
What happens to the site when frame collections change?
Frame brand pages need new photos as collections change each season, and ranges you stop stocking need removing. On Growth Care you send the new photos and details, and the pages are updated within a fair monthly allowance. A brand page two collections out of date sends people in for frames you no longer have.
Also for opticians
Growth Care for opticians
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.