Landing pages for opticians
Landing page design for opticians, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For opticians
What it means in your trade.
A single-purpose page suits one service or one moment: a trunk show for a frame brand, a dry eye clinic launch, a back-to-school push for children's eye tests in late summer, a new optometrist joining, or home visits extended to a new area. Each page states who it is for, the date or fee and one booking route. It can sit behind an advert, a letter to patients or a poster in the window, and shows what each push produced.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Can the site show the equipment we have invested in?
Yes, and it is worth doing. Explain each piece in plain words: what it does in an examination, who it is used for and whether it costs extra. Avoid suggesting any scan will catch every problem; describe it as part of a thorough examination instead. Real photos of your own consulting room help far more than manufacturer images.
We have two practices. How should the website handle that?
One site with a page per practice: address, hours, parking, team, services and booking for each, connected to its own Google Business Profile. Patients find the right door, and you keep one brand and one set of fees to maintain. If services differ between the two, each page says so plainly.
What happens to the site when frame collections change?
Frame brand pages need new photos as collections change each season, and ranges you stop stocking need removing. On Growth Care you send the new photos and details, and the pages are updated within a fair monthly allowance. A brand page two collections out of date sends people in for frames you no longer have.
Also for opticians
Landing page design for opticians
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.