Websites for appliance repair engineers
Appliance repair websites that answer "is it worth fixing?"
When a washing machine stops mid-cycle or an oven will not heat, the owner has a decision to make before they ever pick up the phone: repair it or replace it. Your website is where that decision gets made, and it should be made in your favour whenever repair is the sensible answer.
Every enquiry starts with a repair-or-replace sum
Your customer is doing rough maths. How old is the machine, what did it cost, what would a new one cost delivered and installed, and what will a repair engineer charge just to look at it. If your website gives them nothing to go on, many will assume repair is not worth it and order a replacement online that evening.
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The site's first job is to give them enough to decide. Say which faults are usually worth repairing and which usually are not. Say how your charges work. Say that you will tell them honestly on the visit if the machine is not worth fixing. That last line costs you nothing and does more for trust than any badge, because it is exactly what the customer is afraid you will not do.
Brands, fault codes and the words people type
Appliance repair searches are unusually specific. People type the brand, the appliance and the symptom, and often the error code on the display. A washing machine that will not drain, a dishwasher showing a code, a fridge that has stopped cooling but the light still works.
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Pages that match those searches bring in customers at the moment they are deciding. That does not mean building dozens of thin brand pages that all say the same thing, which rarely rank and read like padding. It means a solid page for each appliance type you repair, a page for each of the main brands you have parts access for and genuinely know well, and a few honest guides to the common faults. Each should end with a simple way to book.
Local maps against national repair networks
Many appliance repair searches are answered by national repair networks and manufacturers' own service arms, as well as by local engineers. Your advantage is being local, often being quicker, and being the same engineer who comes back if the fault returns. Make that obvious on your Google Business Profile: the postcodes you reach, photos of you at work in real kitchens, and reviews naming the brand and fault you fixed.
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Paid search can work, but you are bidding against larger firms, so send ads to the page for that appliance rather than your homepage, and track which calls became jobs. Keep the site current as well; when you stop carrying parts for a brand or start repairing a new appliance type, the pages should change with you, and that is what ongoing care is for.
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Call-out charge, labour and parts in one place
Nothing puts a customer off faster than not knowing what a visit will cost. The engineer who explains their charges clearly often gets the booking, even if they are not the cheapest.
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- Whether there is a call-out or diagnosis charge, and whether it comes off the repair if they go ahead.
- How labour is charged: a fixed price per repair type, or by time.
- How parts are priced, and what happens if a part needs ordering.
- How long your repairs are guaranteed for, and what that covers.
- How to pay, and when.
Gas cookers, integrated ovens and what you're qualified to touch
Customers do not always know that working on a gas cooker or hob needs a Gas Safe registered engineer. If you are registered, say so clearly on the cooker and oven pages, with your number, because it separates you from engineers who can only work on electric appliances. If you are not, say which appliances you do repair so nobody books you for a job you cannot do.
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The same goes for integrated appliances. Removing a built-in dishwasher or oven from a fitted kitchen takes care, and customers worry about their worktops and cabinet doors. A line saying you handle integrated machines and how, perhaps with a photo, answers the question before it becomes a reason not to book.
Landlords and letting agents want a different form
A lot of steady appliance work comes from rented property, where the person paying is not the person at home. Letting agents and landlords need to give you the tenant's details and access arrangements, have the invoice go to the right place, and receive a short report on what was done.
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A separate page and enquiry form for landlords and agents, asking for exactly those things, makes you the easy choice for repeat work. Say whether you can supply and fit replacements when an appliance is beyond repair, since that is often what the agent needs to hear.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for an appliance repair firm, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should an appliance repair website list every brand we fix?
List the brands you repair regularly and have good parts access for, and give the main ones a proper page of their own. A long list of every brand ever made looks like padding, and thin pages that only swap the brand name rarely help in search. It is better to be clearly expert in the brands your customers own than vaguely available for all of them.
Is it better to take appliance repair bookings online or by phone?
Offer both. Some customers want to speak to someone, but many would rather describe the fault in a form, especially when you are on a job and cannot answer. A form that asks for the appliance, brand, model, fault and postcode, with an option to add a photo of the error code, gives you what you need to quote and to bring the right parts.
Do fault-code guides on my website just give away free advice?
Occasionally a guide will help someone fix a blocked filter themselves, and that is fine. More often, it reassures the customer that the fault is common and repairable, and they book the engineer who explained it. Guides also match the exact searches people make when something goes wrong. Keep them honest, and end each one with how to book a visit if the simple checks do not work.
How do I stop people calling about appliances I do not repair?
Say clearly on the homepage and the booking page which appliances you do repair, and which you do not, such as gas cookers if you are not Gas Safe registered, or commercial catering equipment. List the areas you cover in plain words. A short list of what you do not do saves you a surprising amount of time on the phone and keeps the enquiries you get worth answering.
What makes an appliance repair website different from a TV repair shop website?
Appliance repair is mostly done in the customer's kitchen, so the website has to sell a home visit: the areas you cover, how soon you can come, your call-out charge and whether you handle integrated or gas appliances. A TV or electronics repair shop usually works at a bench, so its site is about drop-off, postage and turnaround instead. The customer's decision is similar, but the logistics are not.
Where to next
Also for appliance repair firms:
Related trades we build for:
Appliance Repair Firm websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.