For IT support businesses
IT support websites that win the monthly contract
An IT support business can sell two very different things: managed support on a monthly contract, and repairs for whoever walks in. Your website has to decide which one it leads with, because the office manager comparing providers and the person holding a dead laptop want completely different pages.
Managed contracts and laptop repairs need different front doors
Managed support is a considered, business-to-business decision. It is made by an owner, a practice manager or a finance director, often because the current provider is slow to respond, and it is judged on trust, response times and whether you understand their kind of business. Repair work is urgent and local, and judged on price, turnaround and whether you can look at it today.
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Plenty of IT firms do both, and their websites try to serve both from one homepage, which serves neither well. Pick the side that matters most to your growth and give the other its own clearly signposted section. If managed contracts are the goal, the homepage should talk to a business owner. Save the cracked-screen repairs for their own page.
Per user, per month: say what the number covers
Managed support is commonly priced per user or per device each month, and prospects know that. What they cannot tell from most IT websites is what the fee includes. Helpdesk hours, remote and on-site support, patching, backup, Microsoft 365 administration, security monitoring, setting up new starters and buying hardware are the lines they compare.
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Publishing a starting price per user is a choice, and many firms prefer to quote. Either way, set out your tiers and what each covers, the response times you commit to, and what happens out of hours. A business that has been burnt by a provider with vague terms reads clarity as honesty.
Switching from the last provider is the real sales conversation
Many of your best prospects already have IT support; they are just unhappy with it. What stops them moving is fear of the switch: losing access, the old provider dragging its feet over admin passwords, downtime during the handover, a notice period they had forgotten about. A page that explains exactly how you onboard a new client answers the objection that actually decides these deals.
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Include the practical steps: an audit of what is already there, documenting accounts and licences, a planned cut-over date, and what the client needs to do themselves. A short, anonymised account of a past switch makes it concrete.
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“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Cyber Essentials, partner status and the credentials buyers check
Businesses choosing an IT provider tend to ask about security early. If you hold Cyber Essentials or Cyber Essentials Plus, the UK government-backed scheme, show it and explain what it means. If you help clients achieve it, which matters to businesses bidding for some public-sector contracts, give that its own page. Microsoft partner status, ISO 27001 if you hold it, and the vendors you are accredited with belong alongside.
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Sectors matter too. Law firms, dental practices, schools and accountants each run particular software and face particular compliance demands. If you support several clients in one sector, a page for that sector naming the systems you know speaks directly to the next one.
An IT firm's own website is audited by its prospects
Prospective clients will judge your competence by your own website, and some will look closely. A slow site, a certificate warning, an out-of-date plugin or a contact form that silently fails says something about how you would look after their systems. It is a trade where a neglected website counts as direct evidence against you.
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That is a good argument for a fast, simply built site with nothing unnecessary running on it, and for ongoing care that watches uptime, speed and forms. On Growth Care those checks are done for you, and you hear about a problem from us rather than from a prospect.
Buying clicks for IT support without paying for home users
Paid search for IT support terms is competitive, and many of the searches come from home users with a broken laptop, which is not what a managed service provider wants to pay for. Careful keyword choice, negative keywords for repair and consumer terms, adverts that say business support in plain words, and a landing page written for businesses keep the spend on the right people.
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Your Google Business Profile should reflect the side of the business you want to grow, with the right category and photos of your actual team rather than stock server rooms. Business clients rarely review unprompted, so ask at moments that matter, such as after a smooth migration. Track calls and forms separately for managed and repair enquiries, because their value is so different.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for an it support company, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should an IT support company publish per-user pricing?
If your packages are standard enough, a starting price per user per month helps a business owner judge fit before calling. If every client is quoted individually, publish what each tier includes, your response times and how you quote instead. What loses prospects is vagueness, since businesses switching provider are often doing so partly because they never felt sure what they were paying for.
Can one IT website serve business clients and home users?
One IT support website can serve both audiences, as long as each has its own route. Lead the homepage with the side you most want to grow, and give the other a clearly signposted section with its own pages, prices and contact details. A business owner should never have to scroll past laptop screen prices, and a home user should not have to read about managed service agreements to find your opening hours.
Does my IT support website need a client portal?
Your helpdesk or ticketing system almost certainly has its own portal, and the website only needs to link to it clearly, along with any remote support tool clients download. What matters more is that existing clients can find the support number and portal link in one tap, without wading through sales pages, especially when something has just gone wrong.
Is Cyber Essentials worth writing about on my website?
Cyber Essentials is worth covering if you hold it or help clients achieve it. It is the UK government-backed baseline for cyber security, and businesses bidding for certain public-sector contracts need it. A clear page explaining what it involves, how you help and how long it takes is useful to prospects, and it is the kind of specific content search engines and AI assistants can quote.
How do I get reviews from business clients?
IT firms get reviews from business clients by asking at a clear high point, such as after a smooth migration, a quick fix during an outage or an onboarding that went to plan, and make it easy with a direct link to your Google review form. Business clients rarely review unprompted. Quote the best ones, with permission, on the sector or service page they relate to, where the next similar business will read them.
Where to next
Also for it support companies:
Related trades we build for:
It Support Company websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.